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Monterey Car Week auctions could hit a record $500 million, with help from younger buyers

A new generation of millennials and Gen Zers is taking over the collecting market from baby boomers and bidding up modern supercars at Monterey Car Week.

Published Aug 20, 2026 · 2:09 PMOriginal source: Consumer News and Business Channel18 reads
A new generation of millennials and Gen Zers is taking over the collecting market from baby boomers and bidding up modern supercars at Monterey Car Week.
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Consumer News and Business Channel

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