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Audemars Piguet says its Royal Pop collaboration with Swatch is breaking sales records, despite luxury watch slump and tariffs

Swiss luxury watchmaker Audemars Piguet says its sales and engagement are breaking records after its risky, eye-catching Royal Pop collaboration with Swatch.

Published Sep 26, 2026 · 2:30 PMOriginal source: Consumer News and Business Channel5 reads
Swiss luxury watchmaker Audemars Piguet says its sales and engagement are breaking records after its risky, eye-catching Royal Pop collaboration with Swatch.
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Consumer News and Business Channel

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