BMarket research: Layouts, lighting, music — The science behind your basket
Supermarkets and retailers leave very little to chance in their mission to maximise sales, according to two academics from North-West University, with strategies ranging from the careful placement of products and the use of coloured lighting, to two-for-one specials and child-directed marketing. However, there are tips and tricks for consumers to avoid being influenced.
Supermarkets and retailers leave very little to chance in their mission to maximise sales, according to two academics from North-West University, with strategies ranging from the careful placement of products and the use of coloured lighting, to two-for-one specials and child-directed marketing. However, there are tips and tricks for consumers to avoid being influenced.
Daily Maverick
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