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'King of Cashmere' CEO on outperforming the luxury slowdown: Don't be greedy

Brunello Cucinelli's success is tied to its ethos of choosing long-term integrity over short-term margin chasing, CEO Riccardo Stefanelli told CNBC.

Published Aug 17, 2026 · 1:26 AMOriginal source: Consumer News and Business Channel13 reads
Brunello Cucinelli's success is tied to its ethos of choosing long-term integrity over short-term margin chasing, CEO Riccardo Stefanelli told CNBC.
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Consumer News and Business Channel

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