BAGANBAZAR GRAPHSource-attributed newsBUSINESS deskBusiness
Where We Invest Today Shapes How We Grow Tomorrow
By Roselle Marisol Belleza Andaya, Chief Executive Officer, MR.DIY Philippines When companies talk about growth, the conversation often goes straight to numbers—stores opened, customers served, revenues generated, and markets entered. Those numbers matter. But as a business leader, I believe the more important question is not simply how much a company grows, but how much value it creates along the way. This is how we see growth at MR.DIY. Growth is not simply about becoming bigger. It is about making the right investments today and bringing people together to create value that lasts—for our people, communities, business, and environment. Reaching our 1,000th store this year gave us an opportunity to reflect on that. We started with one store in Balagtas, Bulacan in 2018. Today, we have more than 1,000 stores across the Philippines. But this milestone is not a finish line. It challenges us to think about how we can grow better. That means investing in six areas. Accessibility. Our stores remain at the heart of our business. With more than 1,000 stores and over 18,000 products, we bring affordable, practical solutions closer to Filipino families. But our goal is not simply more stores. It is to make every store matter. Customer experience. Our first Elevated Experience Store at Ayala Malls Circuit in Makati reflects this shift, with improved navigation, lighting, product zoning, and layouts designed around how Filipino families shop. Growth is not just expanding our footprint; it is elevating the experience within it. People. Sustainable growth requires capable and empowered teams. We invest in leadership, capabilities, and opportunities because at our scale, leadership cannot sit only at the top. Technology. We use digital tools, data, and customer insights to improve op
Original sourceBusinessWorld↗