BFashion’s shifting authority: The view from Moscow
Until recently, the fashion agenda was controlled by a small circle of insiders, fashion editors, leading designers and buyers at fashion retailers. Now, its direction is increasingly shaped by social media feeds: trends are driven by algorithms, influencers and online retail. At the heart of this shift is a question the industry has yet to answer collectively, who decides what is fashionable… Source
Until recently, the fashion agenda was controlled by a small circle of insiders, fashion editors, leading designers and buyers at fashion retailers. Now, its direction is increasingly shaped by social media feeds: trends are driven by algorithms, influencers and online retail. At the heart of this shift is a question the industry has yet to answer collectively, who decides what is fashionable… Source
Euro Weekly News Spain
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