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CRÉATION AFRICA: From sneakers to spreadsheets — Lindelani Nedoboni’s S.W.A.N.K Jozi journey

What began as a group of teenagers from Soweto chasing the latest fashion trends eventually became a successful fashion brand. The hustle has grown into a business that has forced its founder to learn an entirely different game.

Published Oct 1, 2026 · 2:45 PMOriginal source: Daily Maverick1 reads
CRÉATION AFRICA: From sneakers to spreadsheets — Lindelani Nedoboni’s S.W.A.N.K Jozi journey
What began as a group of teenagers from Soweto chasing the latest fashion trends eventually became a successful fashion brand. The hustle has grown into a business that has forced its founder to learn an entirely different game.
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Daily Maverick

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